About CompassPoint Advisory

Most businesses don't fail because of a bad idea. They stall because the path forward isn't clear.

At CompassPoint Advisory, we work with Australian SMEs to cut through the noise — bringing the kind of strategic thinking and hands-on expertise that's usually reserved for the big end of town, and making it work at your scale.

We're not a generic consulting firm. We're the partner that sits alongside your leadership team, helps you see around corners, and moves with you through the complexity of growing, changing, and competing in a market that doesn't slow down.

What we stand for

Vision

To give growing Australian businesses access to the same strategic rigour large enterprises rely on - delivered in a way that respects pace, budget, and founder realities.

Mission

We partner with leadership teams to unlock clarity in strategy, strength in operations, and confidence through change - including practical adoption of AI where it earns its place.

Credentials

A selection of organisations and sectors

Founded by Amelia Ghofrany, our work is grounded in 20+ years of senior experience across technology, financial services, aviation, health, retail, energy, and government programs. We help leadership teams align on strategy, tighten operations, navigate change, and adopt AI where it genuinely moves the needle.

Scaling a business shouldn't mean sacrificing control.

Many founders reach a point where passion and momentum outpace structure and strategy. The decisions become more complex, the stakes grow higher, and the gap between where you are and where you need to be starts to feel wider.

That is precisely where CompassPoint Advisory comes in. We bridge the space between entrepreneurial vision and institutional execution, bringing the rigour of enterprise strategy to the businesses that need it most.